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Your privacy is important to us. It is THE PERFUME CLOSET LTD’s policy to respect your privacy regarding any information we may collect from you across our website, This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

All privacy information held by data controllers and processors is regulated by the Information Commissioners Office (ICO). Information relating to your privacy rights and any complaints procedure can be found at [England and Wales]

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we may collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit We use these to tailor your visit. If you disable these some of our tailored services will be unavailable to you.

    – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, with your consent, including your name, billing address, shipping address, payment information (including credit/debit card numbers, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Understand your shopping habits, needs and tailor our services to you.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We do not sell your information to third parties for marketing purposes.

We may share your Personal Information with third parties to help us use your Personal Information to provide our services to you or fulfil your orders.  For example, we use wordpress/woocommerce to power our online store–you can read more about how wordpress uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here: We use BarclayCard Merchant Services via Universal Transaction Processing to process your payments, Their respective Privacy Policies can be found here: & We use Royal Mail’s click & drop service to ship your items to you and their privacy policy can be found here


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Where our website may link to external sites that are not operated by us, please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States via third party sites that are used to provide our services to you e.g. google or wordpress..

When you place an order through the Site, we only retain collected information for as long as necessary to provide you with your requested service or until you ask us to delete this information.

 Your data will be retained in line with statutory and regulatory requirements. The criteria used to determine these retention periods includes:

To comply with the statutory retention periods for accounting records, as set by the Companies Act and HM Revenue & Customs (HMRC).

To comply with the retention periods set by the TRAS Fraud Prevention Agency

Where our retention periods are not governed by legislation, our retention policy is based on commercial justifications, which have been set in accordance with the principle of retaining personal data for no longer than is necessary for the purposes for which it is processed. These include:

  • To comply with our customer, supplier and partner obligations;
  • To enable us to provide you with our products and services;
  • To allow us to resolve any disputes or complaints;

For the detection and prevention of fraud.

What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Where appropriate you may be notified via email, however we recommend that you Please check back frequently to see any updates or changes to our Privacy Policy. These will be published and displayed on this page, and the most up-to-date version of our privacy policy will be available here. What is displayed here supersedes any paper copies of our Privacy Policy that have previously been requested from us, and any paper copies are rendered obsolete as soon as printed.

By using THE PERFUME CLOSET LTD website, you consent to our privacy policy.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

THE PERFUME CLOSET LTD, Data Protection Officer, Unit 6, Sitara Mall, 387-389 Stratford Rd, Birmingham, B11 4JZ, United Kingdom

Last updated: September 2020